People Based AdvertisingPeople Based MarketingSite Visitor Match

21 Business Scenarios Where Site Visitor Match Technology is Building Traffic, Increasing Conversions and Growing Profits!

Below are proven, right-fit vertical/ business scenarios for Payback Digital’s Site Visitor Match technology.

1. Authority Websites
A. Play a large role in the Buyer’s Journey
B. Have huge potential to create products from their content
C. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

2. High CPC
A. Speaks for itself
B. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

3. Long Sales Cycle
A. 75% of all cookies expire within first 30 days
B. Being portable allows for continuous conversations
C. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

4. High Priced Products and/or Services
A. Typically require a longer romance period during the Buyer’s Journey
B. 75% of all cookies expire within first 30 days
C. Being portable allows for continuous conversations
D. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

5. B2B
A. No “Do Not Call” restriction
B. Current SVM option only gives you the company name, not the person. This gives you the person.
C. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

6. Complex Sales
A. Require lots of research & conversation before a sale can be made. Far exceeding the life of a cookie.
B. Being portable allows for continuous conversations
C. Typically, don’t have a deep reservoir of prospect opportunities, so every benefit is magnified in a complex sale
D. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

7. Coaches/Consultants/Advisors
A. Micro-messaging:
1. Questions
2. Proof elements
3. Value proposition
B. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs
C. Typically, only have a small volume of clients so site visitors would be low but highly important

8. Evergreen
A. Prospects and clients use over and over again, so a master list of your target market is perpetually valuable
B. 75% of all cookies expire within first 30 days
C. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

9. Local
A. See evergreen
B. Restaurants, retail, auto dealership, etc.
C. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

10. SEO
A. Spend so much to get rank, would you pay an extra 10 cents to make it permanent (reduce friction)
B. What happens when you lose that rank and SEO is your primary source of traffic? (SEO Insurance)
C. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs d. These are prospects who have actively sought out a solution at Google and through your rank have chosen you — they have been on the Journey for some time — they are Deep in the Market Prospects

11. Agencies
A. Great source for large volumes of clients
B. Larger agencies manage large ad budgets — this could be a tool as part of that budget
C. Helps with attribution/confirmation for the advertising they’re managing
D. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

12. Content Marketers
A. Attribution
B. Allows for curation
C. Contract mutual links with link shorteners
D. Can leverage ungated content
E. Can be used to reduce friction
F. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

13. Paid Media
A. Makes it permanent, portable & more powerful
B. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

14. Radio
A. Large dollar spends to generate incoming calls and website visits. Visit costs are typically very high, and the ability to extend conversation digitally is well-received by people who sell radio.
B. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

15. TV
A. Large dollar spends to generate incoming calls and website visits. Visit costs are typically very high, and ability to extend conversation digitally is well-received by people who sell TV.
B. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

16. Direct Mail (Companies and Users)
A. Can now do direct mail retargeting off of website visitors
B. Can turn website visitors into direct mail lists for monetization
C. Users can start mailing to website visitors on an ongoing and consistent basis running multiple direct mail campaigns
D. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

17. Companies that Have Distributors
A. GAF, solar panels & Trane
B. Number one request is “we need more leads”
C. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

18. Information Products
A. Prospects and clients typically purchase multiple products over the life of their relationship with the company, so a master list of your target market is perpetually valuable
B. 75% of all cookies expire within first 30 days
C. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

19. eCom
A. See Evergreen & Information Products
B. 75% of all cookies expire within first 30 days
C. Ability to accurately attribute digital ad spend to off-site purchases (i.e. Amazon)
D. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

20. Retail
A. See Evergreen & Local
B. 75% of all cookies expire within first 30 days
C. Ability to turn online visits into real-world visits and sales by expanding marketing opportunities/channels
D. Ability to accurately attribute digital ad spend to in-store activity
E. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

21. Restaurants
A. See Evergreen & Local
B. 75% of all cookies expire within first 30 day
C. Ability to turn online visits into real-world visits and revenue by expanding marketing opportunities/channels
D. Ability to accurately attribute digital ad spend to in-store activity
E. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs

If you would like to find out how you can use this technology to immediately increase traffic, conversions and profits for your U.S. facing website, fill out the form and we’ll contact you back within 24 hours.

 

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