Part II Identity Resolution: 10 Competitive Advantages Provided By Accurate Identity Resolution

Posted Posted in Data Ownership

Identity Resolution is a foundational component for revealing buyer’s journey insights and predictive analytics. Building a viable identity graph means collecting and connecting data to market prospects and customers as individuals.  Then we use that data and buying journey insight to engage prospects at the right time with the right message. Successful marketing teams are […]

What is Identity Resolution & How Can You Use It To Grow Your Business?

Posted Posted in Data Ownership

Part I: What Is Identity Resolution Identity resolution is the process of discovering multiple identifiers across devices and touchpoints with data points collected along the way about an individual browser. Those identifiers are used  to build a cohesive, omnichannel view of your visitors, so you can reach them when and where they are most likely […]

What is Predictive Analytics & How Does It Help Increase Sales?

Posted Posted in Data Ownership

Artificial Intelligence is not a new secret weapon that marketers  just discovered in their quest for World Domination. The rise of machine learning is a direct extension of human development and the rapid improvement in computing capabilities. The term “Artificial Intelligence” was actually coined before most adults working today were born., At a conference in […]

8 Opportunites Target Market Mapping Reveals That Turbocharge Brand Awareness, Conversions and Sales

Posted Posted in AI, Business, Data Ownership, Identity Resolution, Machine Learning, Site Visitor Match, Technology

The Buyer’s Journey – AIDA There are Many Marketers who might argue that the “old skewl” interpretation of the Buyer’s journey is no longer relevant.  There may be other steps between awareness and customer loyalty that have to happen before a prospect becomes a loyal fan and purchase every one of your products.  I have […]