people-based-marketing

How Payback’s People Based Marketing Technology Turns Data-Driven Personalization Campaigns Into Conversion Gold

Posted Posted in AI, Data Ownership, Machine Learning, People Based Advertising, People Based Marketing, people-based-marketing, Technology

I recently read an article in eMarketer about how marketers are struggling with data-driven personalization. Why Marketers Struggle with Data-Driven Personalization by Ross Benes – eMarketer Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively. In a recent survey of 190 marketing […]

The Impact AI & Machine Learning Ad-tech is Having on Mortgage Origination’s

Posted Posted in AI, Machine Learning, People Based Advertising, People Based Marketing, Technology

This Article first appeared in the October 2018 Issue of National Mortgage Professional (NMP) – The source for top originators:   Does your mortgage company have the capacity to handle the additional volume of Artificial Intelligence (AI) can do for your origination business? Can you process an increase of 30, 40, 50 or even triple […]

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People Based Marketing: The Benefits of 1st Party Data Extended to Our Advertising Partners

Posted Leave a commentPosted in AI, Machine Learning, People Based Advertising, People Based Marketing

In this video, you’ll learn how Payback Digital extends 1st Party Data rights to our Advertising Partners, which immediately lowers their User Acquisition¬†costs by 25-30%! And because our advertising is so relevant (click-throughs are off-the-charts good, we save our¬†Advertising Partners on average 70-75% of their total U/A costs. Quite frankly, any business whose sales process […]

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How People Based Marketing Combined with Facebook Look-a-Likes Solves the Cambridge Analytica Debacle

Posted Leave a commentPosted in AI, Data Ownership, Machine Learning, People Based Advertising, People Based Marketing

Facebook has taken a hit the last few weeks with the Cambridge Analytica situation that has motivated Facebook to cut-off all 3rd Party Data… Facebook’s demographic data is awesome, but it was supplemented with 3rd Party transaction data to make it’s targeting more effective. Not to worry – with Payback’s 250+ million 1st Party data […]