8 Ways Target Market Mapping Will Increase Sales For Your Business

Posted Posted in AI, Business, Data Ownership, Identity Resolution, Machine Learning, Site Visitor Match, Technology

The Buyer’s Journey – AIDA There are Many Marketers who might argue that the “old skewl” interpretation of the Buyer’s journey is no longer relevant.  There may be other steps between awareness and final conversion that have to happen before a prospect decides to “close the deal” and purchase one of your solutions.  I have […]


How to Build Businesses Leveraging the Power of Aligned Self-Interest

Posted Posted in Business, People Based Advertising, People Based Marketing

The Power of Aligned Self-Interest… That’s it. It’s quite simple really. This is the strategy we use in our business to build long-term valuable Advertising Partnerships. We put our Advertising Partners goals above our own… In other words, if THEY don’t get paid, WE don’t get paid. Afterall, isn’t this how the Client/ Business relationship […]