aligned-self-interest

How to Build Businesses Leveraging the Power of Aligned Self-Interest

Posted Posted in Business, People Based Advertising, People Based Marketing

The Power of Aligned Self-Interest… That’s it. It’s quite simple really. This is the strategy we use in our business to build long-term valuable Advertising Partnerships. We put our Advertising Partners goals above our own… In other words, if THEY don’t get paid, WE don’t get paid. Afterall, isn’t this how the Client/ Business relationship […]