Part II Identity Resolution: 10 Competitive Advantages Provided By Accurate Identity Resolution

Posted Posted in Data Ownership

Identity Resolution is a foundational component for revealing buyer’s journey insights and predictive analytics. Building a viable identity graph means collecting and connecting data to market prospects and customers as individuals.  Then we use that data and buying journey insight to engage prospects at the right time with the right message. Successful marketing teams are […]

What is Identity Resolution & How Can You Use It To Grow Your Business?

Posted Posted in Data Ownership

Part I: What Is Identity Resolution Identity resolution is the process of discovering multiple identifiers across devices and touchpoints with data points collected along the way about an individual browser. Those identifiers are used  to build a cohesive, omnichannel view of your visitors, so you can reach them when and where they are most likely […]

What is Predictive Analytics & How Does It Help Increase Sales?

Posted Posted in Data Ownership

Artificial Intelligence is not a new secret weapon that marketers  just discovered in their quest for World Domination. The rise of machine learning is a direct extension of human development and the rapid improvement in computing capabilities. The term “Artificial Intelligence” was actually coined before most adults working today were born., At a conference in […]

8 Opportunites Target Market Mapping Reveals That Turbocharge Brand Awareness, Conversions and Sales

Posted Posted in AI, Business, Data Ownership, Identity Resolution, Machine Learning, Site Visitor Match, Technology

The Buyer’s Journey – AIDA There are Many Marketers who might argue that the “old skewl” interpretation of the Buyer’s journey is no longer relevant.  There may be other steps between awareness and customer loyalty that have to happen before a prospect becomes a loyal fan and purchase every one of your products.  I have […]

Transforming B2B Companies with AI, Machine Learning, and Identity Resolution Ad-tech

Posted Posted in AI, Data Ownership, Identity Resolution, Machine Learning

We empower business owners with our technology in two ways: First, we’ve built an enterprise-level Identity Graph with 250+ million U.S. consumers over the last 8+ years. Business owners can use this technology to identify their website visitors. Currently a visitor must fill out a form or subscribe to something in order for you to […]

Payback Site Visitor Match Re-Targeting vs. Facebook/ Google Re-Targeting – SEE THE DIFFERENCE!

Posted Posted in Data Ownership, Identity Resolution, People Based Advertising, People Based Marketing

What’s Site Visitor Match? A method of resolving the identity of your website visitors to put you in permanent control of your “first-party data.” It sounds simple, but the process is incredibly complex. Think of it this way… Every website you interact with (Facebook, Google, Amazon, etc.) assigns an identifier to you. A “code” so […]


How Payback’s People Based Marketing Technology Turns Data-Driven Personalization Campaigns Into Conversion Gold

Posted Posted in AI, Data Ownership, Machine Learning, People Based Advertising, People Based Marketing, people-based-marketing, Technology

I recently read an article in eMarketer about how marketers are struggling with data-driven personalization. Why Marketers Struggle with Data-Driven Personalization by Ross Benes – eMarketer Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively. In a recent survey of 190 marketing […]


How People Based Marketing Combined with Facebook Look-a-Likes Solves the Cambridge Analytica Debacle

Posted Leave a commentPosted in AI, Data Ownership, Machine Learning, People Based Advertising, People Based Marketing

Facebook has taken a hit the last few weeks with the Cambridge Analytica situation that has motivated Facebook to cut-off all 3rd Party Data… Facebook’s demographic data is awesome, but it was supplemented with 3rd Party transaction data to make it’s targeting more effective. Not to worry – with Payback’s 250+ million 1st Party data […]