What Site Visitor Match? A method of resolving the identity of your website visitors to put you in permanent control of your “first-party data.” It sounds simple, but the process is incredibly complex. Think of it this way… Every website you interact with (Facebook, Google, Amazon, etc.) assigns an identifier to you. A “code” so […]
I recently read an article in eMarketer about how marketers are struggling with data-driven personalization. Why Marketers Struggle with Data-Driven Personalization by Ross Benes – eMarketer Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively. In a recent survey of 190 marketing […]
Facebook has taken a hit the last few weeks with the Cambridge Analytica situation that has motivated Facebook to cut-off all 3rd Party Data… Facebook’s demographic data is awesome, but it was supplemented with 3rd Party transaction data to make it’s targeting more effective. Not to worry – with Payback’s 250+ million 1st Party data […]
Anonymous Data means that you don’t know who you are selling to. That is a weakness you can easily overcome with Payback People Based Advertising. Payback owns the best data in the world. You can’t get it anywhere else. We combine “Identity Resolution” (we know who the people are) and “In Market” Behavior (we know […]
Dave Gottschalk and Mark Harai explain Payback Digital’s execution of campaigns and deliverables to Advertising Partners. If you’re a business looking to double your business this year, get in contact with us to see if we are a good fit.
In this video, Dave Gottschalk and Mark Harai breakdown the benefits of Paybacks 1st Party Data that we extend to all of our Advertising Partners. People Based Marketing is the future now! If your a business owner who desires to take your business to the next level, get in touch to discuss potential synergies. […]
People Based Advertising is like advertising only to the “Needles in the Haystack”. Take a look at this quick video to learn more.
Watch this 39 minute video for the full story… The Problem… Third Annual Bot Baseline Report Estimates a 10 percent Decline in Economic Losses Due to Ad Fraud The third annual Bot Baseline Report reveals that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down […]
Early in my life, I realized time is always money. In any given endeavor, I can spend more time, or I can spend more money. More time cooking, or more money in a restaurant. More money on a new car, or more time repairing an older one. More money to live in the heart of […]
I love ads. Not only can they be entertaining, but as consumers, we need ads. We learn from them. Advertising tells us about sales, new products, and who offers what we want to buy. Advertising enlightens us to new things we’re actually interested in, and that’s good. The problem is the system is so inefficient […]