8 Opportunites Target Market Mapping Reveals That Turbocharge Brand Awareness, Conversions and Sales

Posted Posted in AI, Business, Data Ownership, Identity Resolution, Machine Learning, Site Visitor Match, Technology

The Buyer’s Journey – AIDA There are Many Marketers who might argue that the “old skewl” interpretation of the Buyer’s journey is no longer relevant.  There may be other steps between awareness and customer loyalty that have to happen before a prospect becomes a loyal fan and purchase every one of your products.  I have […]

Transforming B2B Companies with AI, Machine Learning, and Identity Resolution Ad-tech

Posted Posted in AI, Data Ownership, Identity Resolution, Machine Learning

We empower business owners with our technology in two ways: First, we’ve built an enterprise-level Identity Graph with 250+ million U.S. consumers over the last 8+ years. Business owners can use this technology to identify their website visitors. Currently a visitor must fill out a form or subscribe to something in order for you to […]

Payback Site Visitor Match Re-Targeting vs. Facebook/ Google Re-Targeting – SEE THE DIFFERENCE!

Posted Posted in Data Ownership, Identity Resolution, People Based Advertising, People Based Marketing

What’s Site Visitor Match? A method of resolving the identity of your website visitors to put you in permanent control of your “first-party data.” It sounds simple, but the process is incredibly complex. Think of it this way… Every website you interact with (Facebook, Google, Amazon, etc.) assigns an identifier to you. A “code” so […]