Payback Site Visitor Match Re-Targeting vs. Facebook/ Google Re-Targeting – SEE THE DIFFERENCE!

Posted Posted in Data Ownership, Identity Resolution, People Based Advertising, People Based Marketing

What Site Visitor Match? A method of resolving the identity of your website visitors to put you in permanent control of your “first-party data.” It sounds simple, but the process is incredibly complex. Think of it this way… Every website you interact with (Facebook, Google, Amazon, etc.) assigns an identifier to you. A “code” so […]