Machine Learning for People Based Advertising
The Buyer’s Journey – AIDA There are Many Marketers who might argue that the “old skewl” interpretation of the Buyer’s journey is no longer relevant. There may be other steps between awareness and final conversion that have to happen before a prospect decides to “close the deal” and purchase one of your solutions. I have […]
We empower business owners with our technology in two ways: First, we’ve built an enterprise-level Identity Graph with 250+ million U.S. consumers over the last 8+ years. Business owners can use this technology to identify their website visitors. Currently a visitor must fill out a form or subscribe to something in order for you to […]
I recently read an article in eMarketer about how marketers are struggling with data-driven personalization. Why Marketers Struggle with Data-Driven Personalization by Ross Benes – eMarketer Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively. In a recent survey of 190 marketing […]
This Article first appeared in the October 2018 Issue of National Mortgage Professional (NMP) – The source for top originators: Does your mortgage company have the capacity to handle the additional volume of Artificial Intelligence (AI) can do for your origination business? Can you process an increase of 30, 40, 50 or even triple […]
A business pays for results. Our People Based Marketing technology delivers outcomes. Sales. Revenues. Profits. Machines are stupid on their own. But once you feed it the information you want it to learn, they become masters at seeing patterns. For example; one of the industries our Machine Learning algorithm has helped us dominate the last […]
In this video, you’ll learn how Payback Digital extends 1st Party Data rights to our Advertising Partners, which immediately lowers their User Acquisition costs by 25-30%! And because our advertising is so relevant (click-throughs are off-the-charts good, we save our Advertising Partners on average 70-75% of their total U/A costs. Quite frankly, any business whose sales process […]
Facebook has taken a hit the last few weeks with the Cambridge Analytica situation that has motivated Facebook to cut-off all 3rd Party Data… Facebook’s demographic data is awesome, but it was supplemented with 3rd Party transaction data to make it’s targeting more effective. Not to worry – with Payback’s 250+ million 1st Party data […]
Mark Harai explains Payback’s closed-loop analysis and 100% sales match accountability technology. If you would like to discuss how Payback can scale your business, fill out the form below and we’ll be back in touch within 24 hours.