How Payback’s People Based Marketing Technology Turns Data-Driven Personalization Campaigns Into Conversion Gold
I recently read an article in eMarketer about how marketers are struggling with data-driven personalization. Why Marketers Struggle with Data-Driven Personalization by Ross Benes – eMarketer Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively. In a recent survey of 190 marketing […]