8 Opportunites Target Market Mapping Reveals That Turbocharge Brand Awareness, Conversions and Sales

Posted Posted in AI, Business, Data Ownership, Identity Resolution, Machine Learning, Site Visitor Match, Technology

The Buyer’s Journey – AIDA There are Many Marketers who might argue that the “old skewl” interpretation of the Buyer’s journey is no longer relevant.  There may be other steps between awareness and customer loyalty that have to happen before a prospect becomes a loyal fan and purchase every one of your products.  I have […]

21 Business Scenarios Where Site Visitor Match Technology is Building Traffic, Increasing Conversions and Growing Profits!

Posted Posted in People Based Advertising, People Based Marketing, Site Visitor Match

Below are proven, right-fit vertical/ business scenarios for Payback Digital’s Site Visitor Match technology. 1. Authority Websites A. Play a large role in the Buyer’s Journey B. Have huge potential to create products from their content C. Leverage the behavioral look-alike power of Google, Facebook, Amazon & DSPs 2. High CPC A. Speaks for itself […]