aligned-self-interest

How to Build Businesses Leveraging the Power of Aligned Self-Interest

Posted Posted in Business, People Based Advertising, People Based Marketing

The Power of Aligned Self-Interest… That’s it. It’s quite simple really. This is the strategy we use in our business to build long-term valuable Advertising Partnerships. We put our Advertising Partners goals above our own… In other words, if THEY don’t get paid, WE don’t get paid. Afterall, isn’t this how the Client/ Business relationship […]

identity-graph

Payback Digital’s ‘People Based Marketing Identity Graph’

Posted Posted in People Based Advertising, People Based Marketing

Payback’s Identity Graph contains 252 million REAL U.S. consumers – with 2.6 emails, 2.5 devices and tracks 50+ billion online URL navigation behaviors daily. Our database exists outside the walled gardens of Google and Facebook. WE OWN IT. This aspect of our technology is WHY we are several steps ahead of our competition in the […]

people-based-marketing

People Based Marketing: 34 Verticals We’re Dominating in the U.S. Right Now

Posted Posted in People Based Advertising, People Based Marketing

Here is a list of verticals we are dominating in the U.S. market: Accountants Auto Body and Auto Repair – Auto Repair – Auto Body/Auto Interior Boats, Yachts, and Watercraft – Boats, Yachts & Watercraft Campers, RVs and ATVs – Campers & RV’s – ATV’s Chiropractic Coaches and Consultants  – Personal Trainers  – Marketing Consultants – Sales […]

machine-learning

People Based Marketing: Our Machine Learning Algorithm Predicts Outcomes

Posted Posted in Machine Learning, People Based Advertising, People Based Marketing

A business pays for results. Our People Based Marketing technology delivers outcomes. Sales. Revenues. Profits. Machines are stupid on their own. But once you feed it the information you want it to learn, they become masters at seeing patterns. For example; one of the industries our Machine Learning algorithm has helped us dominate the last […]

3 One-of-a-Kind People Based Marketing Product Offerings to Grow Your Business You Can’t Get Anywhere Else!

Posted Posted in People Based Advertising, People Based Marketing, Technology

These are the three types of leads we provide to the largest brands in the world, the fast-growing small businesses across the U.S. and everything in-between: #1 #2 #3   These 3 People Based Marketing product offerings are the future of digital marketing and are transforming businesses, large & small, across the U.S. in every […]

saas-marketing-tool

SaaS Marketing Tool Facebook Campaign [Case Study]

Posted Posted in Case Study, People Based Advertising, People Based Marketing

The case study profiled was taken from an interview with one of our partner agency’s that describes their clients experience using our People-Based Marketing technology with their advertising campaigns. They typically include sensitive business information, so we don’t disclose names without explicit permission. They’re meant to serve as a guideline to illustrate the results you […]

education

Education Lead Generation Facebook Campaign [Case Study]

Posted Posted in Case Study, People Based Advertising, People Based Marketing

The case study profiled was taken from an interview with one of our partner agency’s that describes their clients experience using our People-Based Marketing technology with their advertising campaigns. They typically include sensitive business information, so we don’t disclose names without explicit permission. They’re meant to serve as a guideline to illustrate the results you […]

denver-realestate

Denver Real Estate Facebook Campaign [Case Study]

Posted Posted in Case Study, People Based Advertising, People Based Marketing

The case study profiled was taken from an interview with one of our partner agency’s that describes their clients experience using our People-Based Marketing technology with their advertising campaigns. They typically include sensitive business information, so we don’t disclose names without explicit permission. They’re meant to serve as a guideline to illustrate the results you […]

florida-rehab

People Based Marketing: Florida Drug & Alcohol Rehab Facebook Campaign [Case Study]

Posted Posted in Case Study, People Based Advertising, People Based Marketing

This lead generation campaign branded in a Florida Drug & Alcohol Rehab Center’s name reduced their CPL from $200 to $44.55. Campaign converted at 23% with no incentive, and 30% with an incentive (a PDF download). 60% of leads proceeded to a qualifying phone call. Details: $200 CPL dropped to $44.55 88% reduction in CPL […]

bottled-lightening

People Based Marketing: The Benefits of 1st Party Data Extended to Our Advertising Partners

Posted Leave a commentPosted in AI, Machine Learning, People Based Advertising, People Based Marketing

In this video, you’ll learn how Payback Digital extends 1st Party Data rights to our Advertising Partners, which immediately lowers their User Acquisition costs by 25-30%! And because our advertising is so relevant (click-throughs are off-the-charts good, we save our Advertising Partners on average 70-75% of their total U/A costs. Quite frankly, any business whose sales process […]