education

Education Lead Generation Facebook Campaign [Case Study]

Posted Posted in Case Study, People Based Advertising, People Based Marketing

The case study profiled was taken from an interview with one of our partner agency’s that describes their clients experience using our People-Based Marketing technology with their advertising campaigns. They typically include sensitive business information, so we don’t disclose names without explicit permission. They’re meant to serve as a guideline to illustrate the results you […]

denver-realestate

Denver Real Estate Facebook Campaign [Case Study]

Posted Posted in Case Study, People Based Advertising, People Based Marketing

The case study profiled was taken from an interview with one of our partner agency’s that describes their clients experience using our People-Based Marketing technology with their advertising campaigns. They typically include sensitive business information, so we don’t disclose names without explicit permission. They’re meant to serve as a guideline to illustrate the results you […]

florida-rehab

People Based Marketing: Florida Drug & Alcohol Rehab Facebook Campaign [Case Study]

Posted Posted in Case Study, People Based Advertising, People Based Marketing

This lead generation campaign branded in a Florida Drug & Alcohol Rehab Center’s name reduced their CPL from $200 to $44.55. Campaign converted at 23% with no incentive, and 30% with an incentive (a PDF download). 60% of leads proceeded to a qualifying phone call. Details: $200 CPL dropped to $44.55 88% reduction in CPL […]

bottled-lightening

People Based Marketing: The Benefits of 1st Party Data Extended to Our Advertising Partners

Posted Leave a commentPosted in AI, Machine Learning, People Based Advertising, People Based Marketing

In this video, you’ll learn how Payback Digital extends 1st Party Data rights to our Advertising Partners, which immediately lowers their User Acquisition costs by 25-30%! And because our advertising is so relevant (click-throughs are off-the-charts good, we save our Advertising Partners on average 70-75% of their total U/A costs. Quite frankly, any business whose sales process […]

financial-advisors-case study

People Based Marketing: Financial Advisors Facebook Campaign [Case Study]

Posted Leave a commentPosted in Case Study, People Based Advertising, People Based Marketing

Lead generation campaign for a group of financial advisors generated appointments at $60.59 per appointment using our People Based Marketing data vs. $181.56 per appointment using standard targeting. Details: CPA before was $181.56. CPA after was $60.59. Net worth of leads was at least $500,000. 67% reduction in CPA The case study profiled was taken […]

video-service-case-study

People Based Marketing Case Study: Video Marketing Services

Posted Leave a commentPosted in Case Study, People Based Advertising, People Based Marketing

Video Marketing Service: AdWords Campaign Using AdWords, the client was able to reduce average CPC from .31-.46 cents to .05-.10 cents. 50 long-form leads and $15,000 in new revenue was generated. Details: .38 cents CPC before vs .07 cent CPC after 82% reduction in CPC 50 long-form survey leads $15,000 in new revenue The case […]

in-market-leads

People Based Marketing: How to Save up to 75% on your User Acquisition Costs

Posted Leave a commentPosted in People Based Advertising, People Based Marketing, people-based-marketing

Today digital advertising is riddled with fraud.  Up to 50% of every ad you buy was sent to a non-human that doesn’t buy things. Payback’s People Based Marketing technology has zero fraud. How do we know? We know because our 250M databased started with transaction data. We take 25-30 billion measurements per day on things like […]

facebook_look-a-likes

How People Based Marketing Combined with Facebook Look-a-Likes Solves the Cambridge Analytica Debacle

Posted Leave a commentPosted in AI, Data Ownership, Machine Learning, People Based Advertising, People Based Marketing

Facebook has taken a hit the last few weeks with the Cambridge Analytica situation that has motivated Facebook to cut-off all 3rd Party Data… Facebook’s demographic data is awesome, but it was supplemented with 3rd Party transaction data to make it’s targeting more effective. Not to worry – with Payback’s 250+ million 1st Party data […]

multi-channel

How Advertising Agencies are Crushing it with Our People Based Marketing Technology

Posted 1 CommentPosted in People Based Advertising, People Based Marketing

Payback’s People Based Marketing technology has been integrated into 1000+ agencies nationwide, in some of the largest agency’s in the world like WPP. We are helping company’s like Walmart Optical cut their online lead costs by 40%. Our technology has sold $400,000 cars in the last 5 years ($10B+). Here is a list of verticals […]