How Our People Based Marketing Technology Solves the $6.5B Digital Ad Fraud Problem

Posted Leave a commentPosted in Data Ownership, People Based Advertising

Watch this 39 minute video for the full story… The Problem… Third Annual Bot Baseline Report Estimates a 10 percent Decline in Economic Losses Due to Ad Fraud The third annual Bot Baseline Report reveals that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down […]

Are You Getting the Most out of Your Marketing Campaigns?

Posted Leave a commentPosted in People Based Advertising

For years, traditional advertising theories have been applied to online marketing campaigns. From banner ads to floating pop-ups, the goal has been to increase the number of impressions. Advertisers spent decades pursuing bigger audiences with billboards and newspaper inserts. They simply applied the same logic to the Internet. The problem, however, is that the online […]

Why In-Market Targeting is Better for Both Marketers and Consumers

Posted Leave a commentPosted in People Based Advertising

As more people work, shop, play, and connect on smart phones, advertisers are tapping into people-based advertising to reach their specific audience across devices. Today, most North American advertisers report that people-based ads outperform traditional digital media in both click-throughs and conversion rates. Yet, with the growth of people-based advertising, in-market targeting becomes all the […]