In this video, Dave Gottschalk and Mark Harai breakdown the benefits of Paybacks 1st Party Data that we extend to all of our Advertising Partners. People Based Marketing is the future now! If your a business owner who desires to take your business to the next level, get in touch to discuss potential synergies. […]
People Based Advertising is like advertising only to the “Needles in the Haystack”. Take a look at this quick video to learn more.
Watch this 39 minute video for the full story… The Problem… Third Annual Bot Baseline Report Estimates a 10 percent Decline in Economic Losses Due to Ad Fraud The third annual Bot Baseline Report reveals that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down […]
For years, traditional advertising theories have been applied to online marketing campaigns. From banner ads to floating pop-ups, the goal has been to increase the number of impressions. Advertisers spent decades pursuing bigger audiences with billboards and newspaper inserts. They simply applied the same logic to the Internet. The problem, however, is that the online […]
As more people work, shop, play, and connect on smart phones, advertisers are tapping into people-based advertising to reach their specific audience across devices. Today, most North American advertisers report that people-based ads outperform traditional digital media in both click-throughs and conversion rates. Yet, with the growth of people-based advertising, in-market targeting becomes all the […]
Early in my life, I realized time is always money. In any given endeavor, I can spend more time, or I can spend more money. More time cooking, or more money in a restaurant. More money on a new car, or more time repairing an older one. More money to live in the heart of […]
I love ads. Not only can they be entertaining, but as consumers, we need ads. We learn from them. Advertising tells us about sales, new products, and who offers what we want to buy. Advertising enlightens us to new things we’re actually interested in, and that’s good. The problem is the system is so inefficient […]
Why is it that sometimes watching an ad is okay, and other times it’s annoying? The Super Bowl is a great example. I love Super Bowl ads. One Pepsi ad, in particular, stands out. I can still see the camera scan slowly across a still shot of an old, closed, boarded-up gas station. A lone […]