The Complete Solution

What We Do For You

We are able to individually identify the people who come to your website (whether they opt-in or not) and put them in a file to use in these three ways:.

  1. To Increase Conversions: We are able to connect directly and build relationships with the people on this list by email, phone, text, or postcard.
  2. To Increase Traffic: We are able to bring this file to major Ad Platforms and request “Behavioral Matches”.  This specific type of targeting is producing ROI that has not been attainable until now.
  3. Lower Cost:  Bringing your own data set to Ad Platforms lowers your cost for two reasons:
    1. You do not pay the Platform for their data (which they charge high rates for)
    2. Your ads are extremely relevant so the price goes down again.

You no longer need keywords nor demographics, and you don’t compete with Companies that do…



When your advertising campaigns are converting customers significantly better and at lower costs than your competitors, you have a distinct advantage.

This is why our People Based Technology is systematically taking over verticals in the U.S., and how we’re able to deliver the most powerful advertising system available anywhere.

Payback People Based Advertising is best in market, because we are several steps ahead of our competition (yes, even the big names).

There’s no better feeling than delivering a product and result no other company can provide.

We are looking forward to sharing our technology with companies that are the right fit for us.

Contact us now to see how your company can benefit by working with us.

People In Our Database (Millions)
Behavioral Data Per Day (Billions)
Contracted Data-Providing Companies
Campaign Channels Collected (video, mobile, email, etc.)

Case Study Quick Stats

Lead CPA went from $40.75 to $20.39

Spent $9,993.96 on Facebook and generated $90,250.00



  • Client: Lead Generation Company who spends seven figures monthly on digital media.
  • Vertical: EDUCATION
  • CPA Bounty: $250 per qualified lead
  • Funnel: Ads on Facebook, pushed to a phone call for an in-depth interview identifying qualifications.
  • Length of test time: 3 months, from 9/13/17 to 12/7/17
  • Audience Engineered from 1,000 of the Client’s top performing keywords.
  • The Client’s average Lead CPA was $40.75
  • The Client’s average Lead CPA using our InMarket Audience Engineering $20.39
  • Dollar amount of media spent on test: $9,993.96
  • Dollar amount generated on test: $90,250.00
  • Number of leads generated  655
  • Number of qualified, billable leads 361
  • Cost of InMarket audience data: $2,000 per month, $6,000.00 total.
  • Additional cost not accounted for within this test, include, Ad-Ops and Call Center Staff salaries/cost.

If you are ready to partner with a world leader in People-Based Advertising, then contact us now.